Consumer Reports ShopSmart – Featuring JayLow – May 2015

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BikePortland.org – Yakima’s Share the Trail Campaign – April 24, 2015

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Beaverton-based Yakima has just launched a big contest… And the prize really caught my eye. One lucky winner will get two tickets to Mountain Bike Oregon in Oakridge this summer. Check out the details in the press release below:

Yakima Announces #sharethetrail Campaign to Promote Outdoor Stewardship

– Winner of the online photo contest will receive a trip for two to Mountain Bike Oregon Summer 2015 and a Yakima rack system –

Beaverton, OR (April 22, 2015) – Yakima, together with its longtime partners Leave No Trace, International Mountain Bike Association (IMBA) and Subaru, has launched #sharethetrail, an online photo contest. Aimed to promote outdoor stewardship, it will feature crowd-sourced images of people taking care of the trails they use and love.

The contest runs through May 15, and the winning submission – as chosen by Yakima and its partners – will receive a trip for two to Mountain Bike Oregon Summer 2015, plus a new Yakima rack system. To enter, people can simply tag their images with #sharethetrail or visit www.yakima.com/sharethetrail to upload a photo.

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SingleTracks.com – Featuring FrontLoader – April 21, 2015

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If there’s one thing I can’t stand when it comes to bike racks, it’s proprietary parts. In the past, if you had a Thule base rack/crossbars you couldn’t run Yakima trays on that rack. Then thru axles came in and messed everything up, and you had to buy an adaptor to use your old trays with your new bike. The Yakima FrontLoader tray is here to lay all of my–and your–worries to rest.

First question: what kind of crossbars/racks does the FrontLoader work with?

Answer: it works with almost every kind of crossbar imaginable, without you having to do any complicated reconfiguring. I tested a pair of FrontLoaders using factory crossbars on my Sylvansport GO camper.

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Bikemag.com – Featuring TwoTimer and FourTimer – April 20, 2015

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The Sea Otter Classic represents the start of the race season in North America, and serves as a venue for brands to show their latest wares to thousands of consumers roaming the aisles of the outdoor festival…There is a lot to see and we’re checking it all out over the next three days. Here are a few highlights from day one:

Venerable rack brand Yakima replaced its StickUp hitch rack with the updated TwoTimer, which fits tires up to 4 inches wide. A center mast adapts to fit all kinds of frames including those with angled toptubes, while movable wheel trays cinch down on the front and rear tire. The rack fits either 1 1/4 or 2-inch hitches… The downside? There’s no integrated lock so while the hitch locks to the car, you’re responsible for locking the bikes to the rack. Yakima is also offering a FourTimer with four trays…

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CanoeKayak.com – Canoe and Kayak Racks: Overcoming Small Car Syndrome – April 16, 2015

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If you’re like me, you can’t resist the gas mileage practicality of a small, efficient vehicle. Yeah, I’m one of that Mini Cooper, Yaris, Fit, Prius crowd. Mind you, there’s no way I’ll give up getting my boats to the put-in. Relying on friends with trucks and trailers gets old fast, for everyone. So, redefining the limits of tiny vehicles and freighting the gear we love has become the challenge for this think-small generation of paddlers.

Lucky for us, rack-manufacturers are as eager to defeat mini-rig limitations as paddlers are, and they’ve conjured a staggering array of ingenious racks and accessories to keep us in the game. All good, but before you go shopping, there are a few things you’ll need to know…

2. Front-to-back span can be more problematic. Industry specs call for at least 24 inches between bars for boats 14 feet or longer. 28 inches to 32 inches is even better. The Yakima rack I went with for the Prius gets me a full 30 inches, but on a car like the 2-door Yaris, for example, it’s tough…

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BicycleRetailer.com – Yakima Plans Portland Dealer Event as Center of New Strategy – April 3, 2015

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Yakima Products is planning a major June dealer event near its headquarters as part of a wide new strategy of bolstering its relationship with its dealers.

The June event is called “Raising the Bar.” The company said it will allow its sales representatives and key retail accounts to review Yakima’s spring 2016 product line in the company’s own back yard.

“We are excited to bring some of our key partners to Portland and immerse them in the Yakima experience. We are confident this will be an outstanding way to engage, connect and present them with the biggest product launch in recent years, supported by some compelling new solutions that will drive strong sell-through,” said Joel Grabenstein, Yakima’s category director.

The company said the June event is just one part of a new strategy that also includes a revised approach to trade shows and increased regional presentations and local initiatives…

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Sea Otter Classic Event Guide – Featuring FourTimer – April 2015

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SNewsnet.com – Yakima Expands and Deepens Retailer Touchpoints with New Go-to-Market Strategy – April 1, 2015

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Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced a new go-to-market strategy for 2015. Centered on the singular goal of enhancing the quality of interactions and deepening retailer partnerships, this strategy includes a major brand and product showcase event, a revised approach to tradeshow activation and increased regional presentations and local initiatives.

This new sales and marketing direction is the result of a recent organizational transformation that has realigned the sales, marketing and product groups within Yakima’s delivery infrastructure. It also aligns with a number of long-term initiatives that are converging over the next 12 months, including new merchandising and packaging, enhanced technology platforms, refined sales and training tools, plus a significant number of new product introductions for Spring and Fall 2016…

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SportsOneSource.com – Yakima Unveils New Go-to-Market Strategy for 2015 – April 1, 2015

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Yakima Products Inc. announced a new go-to-market strategy for 2015 centered on enhancing the quality of interactions and deepening retailer partnerships. The strategy includes a major brand and product showcase event, a revised approach to trade show activation and increased regional presentations and local initiatives.

This new sales and marketing direction is the result of a recent organizational transformation that has realigned the sales, marketing and product groups within Yakima’s delivery infrastructure. It also aligns with a number of long-term initiatives that are converging over the next 12 months, including new merchandising and packaging, enhanced technology platforms, refined sales and training tools, plus a significant number of new product introductions for Spring and Fall 2016…

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MountainBike.About.com – Featuring TwoTimer and FourTimer – April 2015

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We think Mom deserves better than that supermarket bouquet you were eyeing. Don’t know what to get her instead? We’re here to help you think outside of the card-and-flower box. Take a look at these fitness-minded ideas and get inspired!

2.  Yakima TwoTimer or FourTimer Bike Rack: Just how is Mom supposed to get her bicycle from home to the trailhead? Why, with the Yakima TwoTimer or FourtTimer Bike Rack, of course. As the names suggest, the TwoTimer is capable of transporting two bikes, while the FourTimer can haul four. Only need the extra capacity every once in a while? The FourTimer can easily convert from a four-bike carrier to a two-bike carrier…

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