Odrmag.com – Featuring Cargopack, DryTop and SoftTop – August 15, 2014

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Beaverton, Ore. – Yakima is releasing three new cargo top bags for Spring 2015: The Cargopack, DryTop and SoftTop.

The cargo top bags feature adjustable mounting straps that secure them to nearly all roof types, including naked roofs. This adds 13 to 16 cubic feet of storage. According to Yakima, they are easy to install, remove and store when not in use.

Their durable and weather-resistant construction includes sealed seams and zipper covers to protect gear from the elements. The DryTop and CargoPack both feature heavy-duty ballistic nylon for three to four-season travel, and the SoftTop is good to go during two seasons.

Other key features for the DryTop and CargoPack include interior compression straps that stabilize contents for improved aerodynamics, and padded, anti-skid bottom to protect the vehicle. The CargoPack also has EVA-molded panels for added structure and style.

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UtahOutside.com – Featuring FourPlay and TwoTimer Hitch Racks and SkyBox Carbonite – August 14, 2014

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You’re not a true mountain man or woman unless you need several racks all over your car or truck to carry massive amounts of gear. And if you don’t have any gear? Well, they make your car look cool anyway. Yakima has long been among the kings of rack makers, and at the 2014 Outdoor Retailer Summer Market, they introduced new tray-style hitch racks to accommodate a larger range of bike styles, as well as an updated roof box using golf ball technology..

First up, the FourPlay and TwoTimer tray-style hitch racks are designed to carry bikes of all shapes and sizes, even those new fat bikes that are getting so popular. The trays will fit road bikes, cruiser bikes, standard mountain bikes and even those fatties. Two different-sized channels on the trays make it happen, along with the newly designed ratcheting system that goes over the top tubes rather than the front tires like other tray-style racks…

Like most outdoorsy types here in the Wasatch, I go bonkers over gear storage, and a roof box is easily the best way to get your stuff from city to mountains without taking up any seating space. So when I saw the new Carbonite series at the Yakima booth, I couldn’t stop caressing it. Why? Because the boxes are textured with a dimple pattern very similar to a golf ball. The idea behind this textured lid is that it gives the boxes increased aerodynamics…

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SGB Weekly – Yakima hires Ryan Martin as new CEO – August 11, 2014

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Odrmag.com – Yakima hires Ryan Martin as new CEO – August 11, 2014

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Beaverton, Ore. – Vehicle rack and cargo carrier brand, Yakima, has hired Ryan Martin as its new CEO. Martin was most recently the global director of strategy and business development with Whirlpool Corporation, the appliance manufacturer. He will oversee Yakima’s portfolio of car rack and carrier brands: Yakima, Whispbar and Prorack.

Martin spent nearly twelve years with Whirlpool Corporation, holding various roles in finance, marketing and global operations at the company’s headquarters in Benton Harbor, Michigan. He also completed a two-year assignment in China, growing Whirlpool’s procurement footprint. Martin holds a BA from Indiana University South Bend and an MBA from the University of Denver.

In his previous role at Whirlpool, he worked closely with Yakima’s parent company for the past seven years, which included product design, development and delivery of product to the market.

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OR Daily Day 4 – Featuring Fourplay – August 9, 2014

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OR Daily Day 3 – News From Across the Show Floor: Yakima’s New CEO – August 8, 2014

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The Salt Lake Tribune – Featuring FourPlay – August 8, 2014

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With an emphasis on Utah companies, The Salt Lake Tribune took a look at some of the gear being shown at the Outdoor Retailer Summer Market 2014 under way at the Salt Palace. Most of the gear at the show, which is closed to the public, will not be available in retail stores or on the web until spring 2015. (…)

FourPlay bike rack from Yakima

Bike racks have come a long way and Yakima has been a major player in the improvements. The FourPlay is a tray-style trailer hitch rack that holds four bikes. Yakima says it will hold bikes of all sizes -including fat bikes. The FourPlay can be easily converted into a two-bike rack. The tray is low, making it easier to load and can be folded up when not in use. Available in the spring for $499. www.yakima.com

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OregonLive.com – Featuring SUPDawg and FourPlay – August 8, 2014

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Oregon has sent another substantial contingent of outdoor footwear, apparel and gear brands to this year’s Outdoor Retailer’s Summer Market in Salt Lake City, which got underway Wednesday and concludes Friday.

In advance of this showcase of toys, The Oregonian contacted several of the 49 brands and service providers from the state that are registered exhibitors from Oregon to see what products they would be promoting. Here are some: (…)

Yakima – The Beaverton-based brand, which is celebrating its 35th anniversary this year, is capitalizing on the popularity of stand up paddleboarding by offering the SUPDawg along with new lines of tray-style hitch racks, car-top cargo bags and cargo boxes. The FourPlay is a tray-style hitch rack – the fastest growing bike carrier category – that carries four bikes of all shapes and sizes.

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OR Daily day 1 – Featuring Yakima at OR – August 6, 2014

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OR Daily Day 1 – Featuring SUPDawg – August 6, 2014

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