MTBR.com – Featuring HoldUP and HoldUP Plus 2 – May 2, 2013

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Summer and Kara from Yakima show us the new Yakima HoldUp and the optional HoldUp +2 (to carry 4 bikes total) that’s new and improved for 2013. The HoldUp is easy to install and loads in seconds. It folds down to load the bikes and has a sliding wheel tray that allows up to 4 inches of movement to reduce bike to bike interference. A new longer StrongArm ratcheting system also allows for compatibility with 20-29 inch wheels. Other features of the HoldUp bike rack include a wheel tray strap, integrated SKS cable lock system, a knob to tilt the rack down for rear vehicle access and the integrated bottle opener. The HoldUp hitch bike carrier is available in 2″ and 1.25″ sizes for $439 and additional $329 for the +2 extension.

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VeloNews.com – Featuring Whispbar WB200 – April 29, 2013

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Gallery: Our picks from Sea Otter 2013

Whispbar is Yakima’s high-end roof rack offshoot, which touts itself as the quietest aftermarket roof rack. Its sleek, high-end looks are accompanied by a high price tag, of course. The pair of bars, towers, and locks will set you back $390, and fit kits are another $60.

The Whispbar WB200 bike tray easily installs on the Whispbar cross bars, but can also be retrofitted to Yakima round bars with an included adapter.

The WB200 can be switched to accept a 15mm thru-axle as easily as flipping a switch. At $250, the WB200 tray is no bargain, but it will look better on an Audi than most roof racks, which often disgrace the natural lines of a vehicle.

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Outside Buyers Guide – Featuring WB 200 Fork Mount – Summer 2013

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Dirt Rag – Featuring MegaWarrior, MegaWarrior Stretch Net, and Spare Tire Carrier – April 2013

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BicycleRetailer.com – Featuring Bobbi Parisi – Global VP of Brand for Yakima – April 19, 2013

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MONTEREY, CA (BRAIN) — With five minutes to present an idea that could make a big impact on the industry, five industry leaders took to the stage Thursday morning during a session moderated by Jenn Dice, vice president of government relations for Bikes Belong, at the Bicycle Leadership Conference.

Bobbie Parisi, Yakima’s global vice president of brand, emphasized that suppliers must create emotional connections and elicit emotional triggers with consumers. “Product is king,” she said. “But emotion is queen.” As an industry, many companies focus too much on the competitive spirit of the sport instead of some of the basic emotions most consumers associate with riding such as fear or joy. Parisi said Yakima recently went through a rebranding process. In the rack segment, two companies hold the majority of market share and both were caught talking about the features and benefits of product. Now, Yakima has changed its brand communication with consumers to focus on how they’re using the product and how racks let them bring friends along on a riding adventure.

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SGB Weekly – Stephanie Bastin-Wells is new global director of human resources – April 15, 2013

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Outdoor Business Update – Yakima Announces Two New Hires – April 8, 2013

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Yakima Products, Inc. announced the addition of Stephanie Bastin-Wells as the company’s new global director of human resources, and the promotion of Emily Davis to director of supply chain.

As global director of human resources, Stephanie Bastin-Wells is a key member of the senior management team and is responsible for providing the strategy, leadership and direction for all components of the HR function at Yakima Products.

“We’re excited to bring Stephanie on board in this critical role in our organization. Her deep domestic and international HR experience will be a valuable asset as we navigate the issues and challenges related to building our global organization,” said Mark Reis, Yakima CEO.

Bastin-Wells brings to Yakima more than 16 years of domestic and international human resources experience. Prior Yakima, Bastin-Wells was the Northwest region human resources director at Comcast Spotlight for four years. She also held human resource management positions at Gerding Edlen Development, Inc. and Lion Breweries in New Zealand.

“I am excited that my career journey has brought me to Yakima to be a part of this talented team, and I am eager to help the people here to realize their full potential,” said Wells.

As director of supply chain, Emily Davis will lead Yakima’s sales, inventory, operations and planning process, oversee and manage the company’s US manufacturing and distribution facilities, control inbound and outbound freight activities, develop and evolve business processes and continue to development of the purchasing function, including establishing relationships with Yakima suppliers.

“Emily is having an exceptional career at Yakima. From her earliest days in the finance group to expanding her experience beyond finance and working with all other functional areas, she has displayed a willingness to learn and a keen ability to provide strategic and operational direction to the organization,” said Reis. “Emily will certainly leverage her gained experiences at Yakima as a member of the senior team to provide operational and supply chain guidance with a hint of financial discipline.”

Davis is being promoted into the new position from her previous role as supply Chain Operations Manager, which she held for eight years.

“I look forward to being an integral part of the senior management team and leading the activities essential to the enhancement of the overall brand value proposition and the continued growth and profitability of Yakima,” said Davis.

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SNEWSNet.com Outdoor – Yakima Announces Two New Directors – April 8, 2013

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Yakima Products, Inc. has announced the addition of Stephanie Bastin-Wells as the company’s new global director of human resources, and the promotion of Emily Davis to director of supply chain.

Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced the addition of Stephanie Bastin-Wells as the company’s new global director of human resources, and the promotion of Emily Davis to director of supply chain.

As global director of human resources, Stephanie Bastin-Wells is a key member of the senior management team and is responsible for providing the strategy, leadership and direction for all components of the HR function at Yakima Products.

“We’re excited to bring Stephanie on board in this critical role in our organization. Her deep domestic and international HR experience will be a valuable asset as we navigate the issues and challenges related to building our global organization,” said Mark Reis, Yakima CEO.

Bastin-Wells brings to Yakima more than 16 years of domestic and international human resources experience. Prior Yakima, Bastin-Wells was the Northwest region human resources director at Comcast Spotlight for four years. She also held human resource management positions at Gerding Edlen Development, Inc. and Lion Breweries in New Zealand.

“I am excited that my career journey has brought me to Yakima to be a part of this talented team, and I am eager to help the people here to realize their full potential,” said Wells.

As director of supply chain, Emily Davis will lead Yakima’s sales, inventory, operations and planning process, oversee and manage the company’s US manufacturing and distribution facilities, control inbound and outbound freight activities, develop and evolve business processes and continue to development of the purchasing function, including establishing relationships with Yakima suppliers.

“Emily is having an exceptional career at Yakima. From her earliest days in the finance group to expanding her experience beyond finance and working with all other functional areas, she has displayed a willingness to learn and a keen ability to provide strategic and operational direction to the organization,” said Reis. “Emily will certainly leverage her gained experiences at Yakima as a member of the senior team to provide operational and supply chain guidance with a hint of financial discipline.”

Davis is being promoted into the new position from her previous role as supply Chain Operations Manager, which she held for eight years.

“I look forward to being an integral part of the senior management team and leading the activities essential to the enhancement of the overall brand value proposition and the continued growth and profitability of Yakima,” said Davis.

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SNEWSNet.com Fitness – Yakima Announces Two New Directors – April 8, 2013

APR82013

Yakima Products, Inc. has announced the addition of Stephanie Bastin-Wells as the company’s new global director of human resources, and the promotion of Emily Davis to director of supply chain.

Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced the addition of Stephanie Bastin-Wells as the company’s new global director of human resources, and the promotion of Emily Davis to director of supply chain.

As global director of human resources, Stephanie Bastin-Wells is a key member of the senior management team and is responsible for providing the strategy, leadership and direction for all components of the HR function at Yakima Products.

“We’re excited to bring Stephanie on board in this critical role in our organization. Her deep domestic and international HR experience will be a valuable asset as we navigate the issues and challenges related to building our global organization,” said Mark Reis, Yakima CEO.

Bastin-Wells brings to Yakima more than 16 years of domestic and international human resources experience. Prior Yakima, Bastin-Wells was the Northwest region human resources director at Comcast Spotlight for four years. She also held human resource management positions at Gerding Edlen Development, Inc. and Lion Breweries in New Zealand.

“I am excited that my career journey has brought me to Yakima to be a part of this talented team, and I am eager to help the people here to realize their full potential,” said Wells.

As director of supply chain, Emily Davis will lead Yakima’s sales, inventory, operations and planning process, oversee and manage the company’s US manufacturing and distribution facilities, control inbound and outbound freight activities, develop and evolve business processes and continue to development of the purchasing function, including establishing relationships with Yakima suppliers.

“Emily is having an exceptional career at Yakima. From her earliest days in the finance group to expanding her experience beyond finance and working with all other functional areas, she has displayed a willingness to learn and a keen ability to provide strategic and operational direction to the organization,” said Reis. “Emily will certainly leverage her gained experiences at Yakima as a member of the senior team to provide operational and supply chain guidance with a hint of financial discipline.”

Davis is being promoted into the new position from her previous role as supply Chain Operations Manager, which she held for eight years.

“I look forward to being an integral part of the senior management team and leading the activities essential to the enhancement of the overall brand value proposition and the continued growth and profitability of Yakima,” said Davis.

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BicycleRetailer.com – Yakima Adds to Senior Management – April 8, 2013

APR82013

Yakima announced the hire of Stephanie Bastin-Wells as global director of human resources and the promotion of Emily Davis to director of supply chain.

Bastin-Wells becomes a key member of senior management and is responsible for the strategy, leadership and direction of human resources at Yakima Products. She brings more than 16 years of domestic and international HR experience.

Davis will lead Yakima’s sales, inventory, operations and planning process, oversee and manage the company’s U.S. manufacturing and distribution facilities, control inbound and outbound freight activities, develop and evolve business processes and continue to develop the purchasing function, including establishing relationships with Yakima suppliers.

Davis was promoted from her previous role as supply chain operations manager, which she held for eight years.

Yakima Products’ brands include Yakima, Whispbar and Prorack. Each offers a variety of cargo management products, including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags and high performance multi-sport trailers.

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